An in-depth strategic discussion on "the happiness economy" and "KOC practice".
Fri, Feb 27
|Giormani Flagship Store
We cordially invite you to participate in an in-depth seminar hosted by Philopreneur. This event features three leading experts from industry and academia who will break down the concept of the "happiness economy" into a business survival strategy, from strategy to practice, and how to build a long-term growth engine through the KOC (Key Opinion Consumer) system.
Time & Location
Feb 27, 2026, 3:00 PM – 5:00 PM
Giormani Flagship Store, G/F, MacPherson Walk, 38 Nelson Street, Mong Kok, Kowloon / Mong Kok MTR Station Exit E2
About the event
Core Values of the Seminar
Strategy Upgrade: Exploring how to transform the "happiness economy" from theory into a practical, daily strategy for brands.
Breaking the Marketing Barrier: Deconstructing how to break out of the traditional 4P framework and establish a KOC marketing system centered on CLV (Customer Lifetime Value).
Practical Dialogue: Combining academic theory with practical experience, we explore how a brand can upgrade from a "supplier" to a "belief," making customers your best advocates.
Dialogue Sharing Guests
Dr. Kenneth Kwong