Is your business involved
in these issues?
Marketing costs soar year after year?
Budgets stay the same, but conversions keep dropping—making marketing more expensive and less effective each year.
Homogenized products price wars
Focusing only on sales and ignoring customer emotions makes buyers choose on price—forcing companies to rely on discounts.
Does your brand lack belonging?
Treating customers as transactions kills loyalty—they’ll leave for even a small discount.
About Happiconomy
Happiness
is the strongest moat for enterprises.
Companies once chased KPIs and price wars through short-term, dopamine-driven tactics—but that model has peaked.
True competitiveness returns to people and relationships, where Happiconomy turns well-being, experience, and ESG into lasting advantage. It builds happiness-led brand experiences and hard-to-imitate emotional ecosystems.
From "one-way sales"
into "co-creating value".
The Happiness Economy Circle comprises numerous experts and elites from the business and academic worlds. Through scientific analysis, it reshapes services that trigger "brain well-being" in businesses, transforming cold, hard data into warm, engaging relationships. When you begin to focus on the value of your customers' lives, they cease to be merely buyers and become key opinion consumers (KOCs). This is not just about sales; it's about transforming your marketing budget from "pure expenditure" into a continuously appreciating "brand asset."
POLLINATE
Transmitting value
BEEHIVE
Embrace the community
HONEY
Create profits together
Our Services
The Happiness Economy Circle provides enterprises with a complete upgrade path from diagnosis, learning, practice to certification, making happiness measurable, manageable, and monetizable.
We help you focus on designing new experiences and value pathways that allow customers, employees, and all sectors of society to feel happiness, realize their life's meaning, and experience participation, thus shaping a happy economic ecosystem that enables self-improvement and lifelong growth.
Happiness Economic Value Pyramid
01
Corporate happiness economy
Comprehensive diagnosis
Our think tank uses a value pyramid to assess your brand—moving you beyond price wars into long-term growth.
02
Brand Value
Building high-value experiential assets
We redesign the customer journey, turning transactions into personalized, emotionally engaging experiences.
03
KOC community and resource integration
We turn loyal customers into word-of-mouth advocates, building trust through meaningful connections.
Happiconomy Circle
The team
Our team combines academic expertise, global insight, and practical experience across strategy, marketing, data analytics, and organizational behavior to ensure a profitable, well-grounded happiness transformation.
Founder
李 志誠
Amen Lee
Founder of the Happiness Economy Circle and family business succession expert, trained at Harvard and Cambridge, promoting holistic wealth and the “Happeace” philosophy for high-quality living and branding.
President
黃 毅超
John Wang
Founder of Shanglifang, Hong Kong's largest corporate gift company, and also runs companies such as GoGo Herbs, Elite Engineering, and Timeless.Currently serving as the President of the Hong Kong Brand General Chamber of Commerce.
Managing Director
八木澤 美々杏
Vivian Yagisawa
Expert with 30+ years of OEM/ODM experience with major Japanese companies, specializing in China–Hong Kong–Japan business. Founder of the Institute of Life Aesthetics, focused on hospitality, arts education, and holistic wellness.
Vice President
黃 熙智
Penny Wong
Education and business leader, translating ancient Seed Law into practical modern life and business strategy. Sole Hong Kong organizer of DCIG Vajra Business Academy, having guided over 3,000 entrepreneurs through transformation.
Honorary Advisor
盧 芳森
Samuel Loo
Director of Health Business at Kangge, with over 20 years of experience in retail and wholesale. He promotes a win-win model among owners, employees, and customers, advancing sustainable, people-centered business growth.
Japan Division President
明山 友美
Akiyama Yumi
Founder of HUMAN NETWORK SERVICE and CONCIERGE PRODUCTION, and President of the Rotary Club of Tokyo AS4. Advocates “Omotenashi” heartfelt hospitality to advance a happiness-driven economy.
Japan Division Vice President
小貫 恵美子
Emiko Onuki
Vice President of HUMAN NETWORK SERVICE, dedicated to awakening and empowering women through the spirit of “Omotenashi,” creating a platform for them to shine and create happiness in life and business.
Honorary Advisor
楊 美娟
Gloria Yeung
R&D Director of the Happiconomy; Deputy Dean of the Heritage Academy; and Executive Director of iMBA Smart Wealth Business Club. She leads learning and reading communities focused on Happiconomy.
Honorary Advisor
楊 頌雅
Connie Yeung
Deputy Dean of the Heritage Academy with over 10 years of cross-border structuring and training experience. Specializing in family trusts, tax, and succession planning, helping families achieve sustainable legacy and happiconomy.
Contact
Contact Us
Corporate Wellbeing Diagnosis, Consultation, and Cooperation
7.F., Tower 1, Enterprise Square 1, 9 Sheung Yuet Road, Kowloon Bay, Kowloon, Hong Kong
(852) 3792 0061